Tata Motors is once again making headlines—this time with its upcoming Tata Sierra. Scheduled for launch later this year, the Sierra marks a triumphant revival of a beloved nameplate. What’s truly grabbing attention? The Sierra will be the first Tata passenger vehicle to feature a triple‑screen dashboard, rivaling cabin tech seen only in premium models. What makes it even more compelling: it could become the most affordable SUV in India to offer this advanced feature.
What’s the Triple‑Screen Setup?
Spy shots and press reports confirm that the Sierra's dash will integrate three floating 12.3‑inch screens:
A digital instrument cluster directly in front of the driver.A central infotainment touchscreen.
A passenger‑dedicated display for entertainment or car controlsThis setup, inspired by the Mahindra XEV 9e and Mercedes’ EQS, splits functions across:
Driver information – speed, navigation, alerts.
Infotainment – media, connectivity, app controls.Passenger engagement – video, gaming, even video conferencing via in‑car camera
By allocating a screen for each occupant, the Sierra enhances both safety and in-cabin experience—letting passengers enjoy their own content without interfering with the driver’s view or controls.
Why It Matters for the Affordability Narrative
High-tech dashboards usually carry a premium price tag. Luxury brands like Mercedes introduced three‑screen systems only in vehicles above ₹1 Cr. Even relatively upscale offerings like the Kia Syros feature smaller, simplified layouts.
Yet, the Tata Sierra is expected to launch at around ₹10–11 Lakh for ICE, with the EV version possibly starting near ₹20–25 Lakh. This price bracket puts it in competition with models like Hyundai Creta, making Sierra the most affordable SUV in India to offer such triple‑screen technology at launch.
How Tata Makes It Cost‑Effective
Tata’s strategy involves smart synergies:
Modular screen design – using identical 12.3″ panels across the cluster reduces manufacturing costs.Shared electronics – components are likely re‑used from the Harrier EV and other Tata models, lowering development expenses
Streamlined software architecture – a unified platform can drive all screens with a single software stack.These efficiencies enable Tata to offer high-end tech without shocking the price—delivering value typically reserved for luxury segments.
Broader Cabin & Safety Highlights
The triple screen sits atop a cabin that doesn’t skimp on premium touches:
Dual‑tone dashboard and ambient lighting.Four‑spoke steering wheel with illuminated Tata logo—similar to Harrier EV’s.
Premium Harman audio, ventilated seats, panoramic sunroof, wireless charging, and auto‑dimming IRVMSafety suite includes six airbags, ESC, 360° camera, and Level‑2 ADAS
Tech Edge over Rivals
In the sub‑₹25 Lakh segment, few SUVs are striking this chord:
Mahindra XEV 9e trailblazed with its triple‑screen but is pricier (est. ₹25–30 Lakh) and EV‑exclusiveKia Syros experimented with multiple screens, but the third is only a small HVAC panel
Harrier EV features a single 14.5″ central screen, questions remain whether it’ll get the full triple‑display in future editionsBy packing three high‑quality displays with floating design, Tata positions the Sierra as the tech‑strongest, most affordable option in its class.
What Buyers Should Expect & Consider
Dual ICE & EV lineup — ICE starts at ~₹10–11 Lakh; EV around ₹20–25 Lakh
Feature‑rich cabin – premium materials, ADAS, luxury comforts.Interior spaciousness – generous three‑row passenger space, though boot room could be tighter if seven seats are fitted.
Software & safety evolution – OTA updates and possible AI‑integration down the line.The Tata Sierra is redefining expectations in its segment. It’s not just a nostalgic revival—it’s a compelling combination of tech, design, and affordability. Offering a first‑in‑segment triple‑screen layout, premium cabin, and safety extras—all at a price that beats rivals to similar tech—cements Sierra as a game‑changer.
In effect, Tata has created a future‑proof SUV: one that feels modern and luxurious without inflating the price. For buyers craving advanced cabin technology without crossing into luxury‑car territory, Sierra could be the smartest value play of 2025.
Key Takeaway Table
| Feature | Sierra vs Rivals |
|---|---|
| Triple‑screen | Yes (all 12.3″), first in sub‑₹25L |
| Price | ₹10–11 L ICE, ₹20–25 L EV |
| Safety | 6 airbags, Level‑2 ADAS |
| Comfort & Tech | Ventilated seats, Harman sound, panoramic sunroof |
Tata’s move with Sierra signals a significant shift—premium feels are no longer bound by high prices. As production begins later this year, it’s shaping up to be a top pick for those wanting luxury‑level tech in a mainstream SUV.
Let me know if you’d like a deep dive on its ADAS systems, powertrain breakdown, or comparisons to rivals!
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