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| Photo Credit : Samsung |
On June 17, 2025, Samsung officially confirmed that its next mid-range contender, the Galaxy M36 5G, will soon debut in India, carrying a price tag of under ₹20,000. This announcement, teased via a dedicated Amazon microsite, underscores Samsung’s intent to bolster its popular M‑series portfolio with an affordable yet feature‑rich offering that caters to budget‑savvy, tech‑hungry consumers
Why the M‑Series Matters
Since its inception, Samsung’s M‑series has been designed to strike a balance between performance and affordability, often filling the gap between entry‑level and premium smartphones. The Galaxy M35 5G, for instance, gained traction last year for its reliable battery life and smooth user experience, making it a favorite among students and young professionals. Building on that momentum, the M36 aims to deliver incremental upgrades—most notably, advanced AI tools—without pushing buyers beyond the ₹20,000 mark.
Teaser Insights: Design & AI Focus
The crown jewel of Samsung’s marketing push is a teaser poster showcasing the M36’s rear design: a vertically aligned triple‑camera array set within a floating rectangular module. Alongside the visual reveal, Samsung has promised “segment‑leading AI features” that could range from smarter low‑light photography to on‑device language translation. While specifics are under wraps, the emphasis on AI suggests Samsung is keen to highlight software‑driven enhancements as key differentiators in this price segment.
Under the Hood: Expected Specifications
Although the formal spec sheet remains unpublished, multiple leaks and benchmark listings offer a sneak peek:
Processor: Exynos 1380 SoC, the same chip that powered the M35 and A36 series, promising balanced energy efficiency and performance for everyday tasksMemory & Storage: Likely to start at 6 GB RAM with 128 GB storage, expandable via microSD—catering to heavy app users and media hoarders alike
Display: A 6.7‑inch Full HD+ panel, potentially with a 120 Hz refresh rate inherited from the Galaxy A36, ensuring smooth scrolling and responsive touch inputBattery & Charging: A robust 5,000 mAh cell with anticipated 45 W fast‑charging support, designed to keep you powered through a full day of mixed usage
Software: Android 15 with Samsung’s One UI 7 skin, promising customization, security updates, and AI‑powered software features out of the boxPricing Strategy & Competition
Positioned below ₹20,000, the Galaxy M36 will square off against rivals like the Realme Narzo 80 Pro 5G and the iQOO Z9 5G. By undercutting or matching their prices, Samsung aims to leverage its brand trust and after‑sales network, which often tips the scales for consumers seeking reliability alongside value The Amazon‑exclusive launch further allows Samsung to offer limited‑time deals—such as bank discounts or exchange offers—which could bring the effective price even lower at launch.
Sales Channel & Availability
Samsung has chosen Amazon as the exclusive online partner for the M36, with a dedicated landing page already live. While the exact launch date remains unannounced, teasers suggest a release “in the coming weeks”, likely timed to coincide with major festival sales later this summer. Physical retail availability, too, is expected shortly after the online debut, ensuring buyers across India have multiple avenues to purchase.
The Galaxy M36 5G promises to reinforce Samsung’s stronghold in the sub‑₹20,000 segment by blending tried‑and‑tested hardware—like the Exynos 1380 and a large battery—with a fresh design and AI‑driven software perks. For young consumers and value‑conscious buyers, the M36 could hit the sweet spot between performance and price. As the launch date draws near, keep an eye on Amazon for official offers and bank‑partner discounts that may sweeten the deal further. With robust after‑sales support and a history of successful mid‑range hits, Samsung’s M36 might just set the benchmark for affordable 5G smartphones in India this year.
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