AI+ Pulse, AI+ Nova 5G Confirmed to Launch in India in July; Design, Colour Options Revealed

Photo Credit : AI+

As India’s smartphone market matures, new brands are emerging to challenge established players with compelling design, competitive pricing, and localized features. The latest entrant stirring interest is AI+, backed by NxtQuantum Shift Technologies and led by industry veteran Madhav Sheth. Building on teasers and leaks, AI+ has officially confirmed that its two upcoming 5G-capable models—the AI+ Pulse and AI+ Nova 5G—will debut in India this July. Early reveals showcase not only their sleek aesthetics but also a palette of vibrant color options designed to appeal to a broad spectrum of users 

AI+ Enters the Fray: Brand Background and Market Context

AI+ represents the consumer-facing arm of NxtQuantum, a technology group focused on AI-driven solutions. Leveraging Madhav Sheth’s experience in scaling mobile brands, AI+ aims to carve a niche in the value-driven 5G segment. By emphasizing AI-backed photography, locally optimized software (the in-house NxtQuantum OS), and strategic e-commerce partnerships, the brand is positioning itself as a “made-for-India” alternative in an increasingly crowded market 

When and Where: Launch Timeline & Distribution

While the precise launch date remains undisclosed, AI+ has confirmed a July 2025 unveiling for both the Pulse and Nova models. The company’s official X (formerly Twitter) account indicates the India rollout will occur sometime in July, with sales handled exclusively via Flipkart. This mirrors a growing trend of online-first launches in India, aiming to keep prices competitive by reducing channel costs.

Aesthetics and Color Choices: Making a Statement

Design is often the first point of engagement for consumers, and AI+ is doubling down on this aspect:

Color Options: Both models will be available in five shades—Black, Blue, Green, Pink, and Purple (sometimes referred to as Violet)—allowing buyers to express personal style 

Flat-Edge Frame: A flat display panel and edges lend a modern, premium feel, distancing the devices from bulky, curved designs.

Waterdrop Notch: To minimize bezel intrusion, the front camera sits in a small, centred waterdrop notch—striking a balance between screen real estate and cost efficiency 

Red-Accented Power Button: A subtle red accent on the power key adds a dash of contrast, reinforcing the brand’s emphasis on design details 

Camera & Imaging: Dual 50-Megapixel Rear Setups

Photography is a major selling point:

Primary Sensor: Each handset sports a dual-camera module headed by a 50-megapixel primary sensor a specification typically reserved for higher-tier phones.

Rectangular Module: The rear cameras and flash are housed in a rectangular bump, offering a distinct visual signature.

AI-Based Features: Inscribed text near the camera island hints at AI-backed photography and editing capabilities—likely scene recognition, auto-enhancements, and creative filters tailored for the Indian market 

Performance & Connectivity: What Lies Under the Hood

Although AI+ has yet to reveal full specifications and pricing, we can anticipate the following based on the brand’s positioning and 5G requirements:

5G Modem: Support for standalone and non-standalone 5G bands to ensure broad network compatibility across India.

Processor & RAM: A mid-range chipset (possibly from Qualcomm or MediaTek) paired with 6 GB–8 GB RAM and 128 GB storage to deliver smooth everyday performance.

Battery & Charging: At least a 4,000 mAh battery with 18 W–33 W wired charging to balance endurance and cost.

Software Experience: NxtQuantum OS, an Android-based skin optimized for battery life, security, and AI features.

Until AI+ discloses official numbers, these assumptions are drawn from industry benchmarks and the brand’s own teasers 

Expert Perspectives & Market Implications

Analysts note that India’s value segment (phones priced between ₹15,000–₹25,000) is fiercely competitive, with brands like Xiaomi, Realme, and Samsung vying for market share. For AI+ to succeed, it must deliver on its design promise, AI features, and after-sales support. Early partnerships (e.g., Flipkart) and commitments to local data storage (as per some reports) are positive steps toward building consumer trust

The AI+ Pulse and AI+ Nova 5G represent a new chapter in India’s smartphone narrative—one where homegrown brands leverage AI, thoughtful design, and e-commerce muscle to challenge established players. With their July launch window fast approaching, prospective buyers can look forward to a burst of color, promising camera chops, and 5G performance—all wrapped in an exclusive Flipkart offering. As price and detailed specs emerge, the big question will be whether AI+ can translate its bold aesthetics and AI ambitions into real-world value. Until then, enthusiasts will be watching closely this July.